Over the years viability and market analysis have become key elements to underpin evidence bases for planning documents. Urbà supports the strategic planning process for private and public sector clients through providing evidence based studies to support or challenge policies.  We provide property market studies and viability analysis to formulate a robust evidence base and make the key linkages between the market and the planning process. As part of our work, we undertake consultations to check and challenge our assessments to ensure market facing conclusions are formed.